Strawberry Splurges
From Scarlet Sensations to Snow-White Wonders
National Strawberry Day: The World's Most Luxurious and Unusual Berries
Strawberries are one of the most beloved fruits worldwide, known for their vibrant color, juicy sweetness, and countless health benefits. Every year on February 27th, we celebrate National Strawberry Day, a holiday dedicated to appreciating this versatile fruit. While most people think of the classic red strawberry, a new viral phenomenon has brought attention to the world's most luxurious and unusual strawberries—some costing as much as $18.99 per berry!
The Viral $20 Strawberry
Recently, the Elly Amai strawberry, imported from Kyoto, Japan, has taken the internet by storm. Sold at the Los Angeles luxury grocery chain Erewhon, this extravagant fruit has captivated influencers and foodies alike. Social media users have posted countless TikTok and Instagram videos marveling at the hefty price tag and questioning who would pay nearly $20 for a single berry.
Why is it so expensive? The Elly Amai strawberry is hand-selected for perfect symmetry, vibrant color, and exceptional size. According to the brand, these strawberries “redefine sweetness and beauty.” Erewhon customers are instructed to wait 30 minutes after rinsing before eating to enhance their full flavor and aroma.
For some, the cost is simply part of the luxury L.A. experience, much like the store’s celebrity-branded smoothies. Whether you see it as an overpriced trend or a delicacy worth trying, there’s no denying that strawberries are no longer just an everyday grocery item—they're a status symbol.
Unusual Strawberries Around the World
Beyond the viral Erewhon strawberry, several rare and fascinating strawberry varieties exist. Here are some of the most unique:
1. White Jewel Strawberry (Shiroi Houseki) – Japan
Unlike traditional red strawberries, the White Jewel Strawberry is creamy white with pink seeds.
These strawberries are not unripe—their unique color comes from lack of anthocyanin, the pigment responsible for red hues.
Grown in limited quantities in Japan, they are soft, juicy, and incredibly sweet.
2. Bijin-hime (Beautiful Princess) Strawberry – Japan
One of the most expensive strawberries in the world, with some selling for over $400 per pack.
Exceptionally large, perfect in shape, and bred for the ultimate balance of sweetness and acidity.
Each berry is hand-pollinated and nurtured under controlled conditions.
3. Pineberry – Netherlands & South America
A white strawberry with red seeds, resembling a miniature pineapple.
Tastes like a mix of pineapple and strawberry.
High in antioxidants and Vitamin C, but relatively rare in grocery stores.
4. Alpine Strawberries – Europe
Small, intensely flavored wild strawberries found in forests across France, Italy, and Switzerland.
Considered a gourmet delicacy due to their strong aroma and concentrated sweetness.
Often eaten fresh or used in fine desserts.
5. Musk Strawberries (Fragaria moschata) – Europe
An ancient variety known for its rich, musky flavor that’s stronger than modern strawberries.
Less commonly grown commercially but still found in heirloom gardens.
Health Benefits of Strawberries
No matter which variety you choose—be it a common red strawberry or a $20 luxury berry—all strawberries offer impressive health benefits:
Rich in Vitamin C – One serving provides more than 100% of your daily Vitamin C needs, boosting your immune system and promoting healthy skin.
High in Antioxidants – Strawberries contain powerful antioxidants like ellagic acid and flavonoids, which help fight inflammation and reduce the risk of chronic diseases.
Supports Heart Health – Compounds in strawberries have been shown to lower blood pressure, reduce bad cholesterol, and improve blood vessel function.
Good for Digestion – With a high fiber content, strawberries aid in digestion, promote gut health and regularity.
May Help Regulate Blood Sugar – The natural sugars in strawberries are balanced by fiber and polyphenols, which help regulate blood sugar levels.
Celebrating National Strawberry Day
This National Strawberry Day, why not celebrate by indulging in a unique variety of strawberries? Whether you seek out an exotic white jewel strawberry, forage for wild alpine strawberries, or simply enjoy a classic red berry, there's no wrong way to honor this beloved fruit.
For a fun twist, try making a strawberry-tasting platter with different varieties or whip up a strawberry-infused drinkto toast the occasion!
Would you ever spend $20 on a strawberry? Let me know your thoughts! 🍓
